Online
recruitment offers recruiters one of the most powerful and cost-effective ways
to recruit staff for an organization. Success in online recruitment depends
very little on the vagaries of the internet and very much on careful planning
and a clear recruitment strategy. Online recruitment, e-recruitment, or
web-based recruitment is the use of online technology to attract and source
candidates and aid the recruitment process. What this usually means is the use
of a company’s own website, a third-party job site or job board, a CV database,
search engine marketing or social media platforms to fill vacancies. The
emergence of Information, communication and technology has necessitated the
need for professionally qualified and talented people in the Information
technology (IT) sector. The astounding sector growth in recent years has
created a demanded for personnel at various operational levels, from the tech
geniuses to the routine maintenance staff. As the reach of IT is not confined
to any particular industry, the sector overlaps with all other sectors
including banking, finance, accounting, insurance, legal, etc. The industry also
encompasses various fields including voice processing units, telephone
technology, wireless technology, cellular technology, satellite communication
systems etc.
The careers
area of a corporate website is one of the most-visited areas of a website. With
this in mind, the use of a careers area in a company’s own website as an online
recruitment resource is now a common practice for many. In its most basic form,
the careers area is often simply a listing of vacancies in your company with
details of how to apply etc. However, many companies invest in more extensive
careers areas where in addition to their job vacancies they can also promote
their company as a place to work, outline the company ethos and culture, detail
employee benefits, feature “day in the life” articles about typical employees,
have recruitment videos and even online recruitment fairs.
For job
seekers, job sites make searching for jobs much easier. Rather than having to
trawl hundreds of employer websites, job seekers can find lots of vacancies in
one place. Job sites and job boards will usually provide daily emails of new
jobs, Twitter updates, RSS feeds of new opportunities, or SMS’s of new
vacancies. Most job sites and job boards allow job seekers to create online
profiles and/or upload their CVs so that recruitment agencies and employers can
view them. Job sites also provide other services to job seekers such as careers
advice, web forums, salary surveys etc.
For
recruiters, job boards offer an easy and cost-effective way to reach active
candidates. Recruiters simply upload their vacancies and publish them on the
job board for candidates to find. Many job boards now also offer simple
candidate management tools and resources to help make a success of job posting.
Online recruitment offers clear advantages over traditional recruitments
methods. At the same time, however, one must remember that it is still
recruitment. The fact that it is cheaper and quicker than other forms of
recruitment does not change anything. No matter what size your company, make
sure that you have the best possible recruitment process in place before you
begin. If you do, you will have a much better chance of online recruitment
success.
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